Instagram Marketing For Artists

Instagram Marketing For Artists

Are you an artist struggling at how to make money on Instagram?
Well, today's your lucky day.
I'm Sue B. Zimmerman, and I'm here
with one of my favorite Instagram artists, Mattea.

There's three things I want to share with you today,
so that all of you can do the same.
Because Mattea has increased her business–
she's doubled her business– in less than nine months.
So you shared with me one simple thing you did to your bio.
What was that?
I changed my profile picture.
Before I had it on my personal, with my dog.
Now I have my art– an illustration, one of mine.
OK.
So before it was just a picture of her holding her dog,
and now it's an illustration that she created.
So that every time she comments on other people's accounts,
people will see that amazing illustration,
and they'll be curious.
They'll be connected to it emotionally,
and they'll want to click in, go over to your account
and, most likely, start following you.
So you're attracting your ideal follower.
The second thing you share with me is your posting strategy.
Now you do several things to set yourself up
for success with your posting strategy.
Why don't you share a few of those things?
Yes.
I changed.
Before, I had a lot of personal pictures.
Now I get more work, because it's all about my brand.
Not so much about me.
So I post my work, my illustrations,
my creative process, I saw a movie
on how I handle– drawing.
How you do the video– you show the process.
And also, you staged– you put your art on walls–
to let people know what it will look like,
once it's actually hung on a wall.
So you do a lot of step-by-step-process and show
people the work behind each illustration.
You occasionally post pictures of yourself, right?
Because it's very important.
To humanize the brand.
And you show the tools that you use.
You show your watercolors and your brushes, right?
So you have a variety of different types of posts,
right?
Yes.
And you also have very high standards
at the quality of your photos.
So why don't you share what you do to get
your photos such great quality?
I always use my camera.
I use white paper, and always do it
when it's day– the daylight.
Natural light.
This is very important for me.
I don't have a studio, but I have
natural light and white paper, which reflects, and gives you
a great–
Well, you are going to have a studio
soon, because you're doing so well.
So she uses natural light outside.
She takes white paper, or you can use a foam board.
She puts it near the window if she can't get outside.
And she has amazing photos.
So you should definitely go in.
We're going to link it all up in the show notes
below, so that you can check out her account to see all of that.
And lastly, the third thing you did, was you
discovered your best hashtags.
So you told me that you used to use some hashtags that
attracted people that were, like, follow for follow,
shout out for shout out, and kind of spammy Instagrammers.
And you didn't like that.
And you spent a lot of time, months–
Months.
–figuring out which ones work best.
So why don't you share with all the other artists
some of the ones, as a watercolor Illustrator, that
are working well for you?
Water colors, illustrations, art prints,
kids' decor, [INAUDIBLE], my brand.
I'm using #instagolive, don't forget.
#instagolive.
OK.
#mybeautifulmess.
Yeah.
So you just discovered #mybeautifulmess, right?
So #mybeautifulmess, because if you're an artist
it's a beautiful mess.
So that's a great hashtag.
So when you go in, and you check her out,
you can check out those hashtags that she's
using that are working well for her, where she's
attracting her ideal follower, who has turned into a paying
customer.
So again, bio– great avatar, posting strategy
with very high quality photos, and a hashtag strategy.
So because I like to over-deliver,
is there one more thing that we can tell all the listeners
that you're doing that's really helping you grow your business?
Engagement.
It's so important to be engaged.
I watch different accounts, I comment,
I'm honest with my comments.

So when you say engagement, because
in being honest and being authentic,
it means she's really taking the time
to leave a comment that matches up to what
the photo or the post is.
And the more you engage in other people's posts,
the more they'll come back and engage on your posts.
And this is something that you've
discovered that's worked very well for you.
Right?
Yes.
All right.
So if you're an artist, and you like this video,
and you learned a thing or two, please subscribe.
Or if you have a question, I love answering them.
So leave them in the comments below.
I am the #Instagal, and we are here from Miami– sunny Miami,
with the palm trees– having a great time,
teaching all the artists out there
how to use Instagram to make more money.

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