3 Marketing Lessons From Successful Brands on Instagram

3 Marketing Lessons From Successful Brands on Instagram

If you are an Insta smarty, you should
be paying attention to what other marketers are
doing on Instagram.
I'm Sue B. Zimmerman, and today I'm
going to share with you three marketing lessons from three
of my favorite businesses on Instagram.

Sometimes looking at brands outside your own industry
can really give you the best ideas
to inspire newness in your own business.
Let's take a look at three accounts
and extract marketing lessons from each one.
The first one that I want to show you is Adobe.
Let your customer be your best marketing asset.
Now Adobe does such a great job at gathering
user-generated content.
So instead of trying to create their own images to share,
they're proving how powerful their tool
is by showing off how their customers are using it.
And they get so much UGC, which is awesome
because their feed is such a creative feed to go check out.
I absolutely love this image.
The second account that I want to bring to your attention
is San Diego Zoo.
Now the San Diego Zoo does a great job
at really trying to get their audience
to engage in their accounts before they ask for any content
information.
So this is a great example of giving before you get.
A couple months ago the San Diego Zoo
was actually running a photo contest
and they got their audience to engage in doing the contest.
And now they are using a playful quiz.
So there's a lot of creative ways
that you can literally bring your followers, your community,
your audience into your account before you ask for something.
And the San Diego Zoo, I mean how awesome is this account?
Every single animal that you look at is just adorable
and the videos are amazing.
So go check out the San Diego Zoo
and get some great inspiration from them.
And the third account I want to bring to your attention
is called Something Social.
This is an account based out of L. A.
And this is where design can really make the difference.
In a crowded social world, design
can make you stand out from everyone else.
And you can tell that they have a specific style that's
very clean, very hip, very modern,
just by scrolling through their feed.
And you can also tell that they know a lot about design
by looking at some of their clients.
And one of my favorite Instagram accounts
which happens to be one of their clients, is called Tart Yogurt.
Check out the discipline on this feed.
I go here frequently to get inspiration.
So they do a great job at alternating colors
of the rainbow using product shots in them
so that the yogurt is often in these very stylized photos,
but they're moving from one color pattern to another.
And it's not all about selling and pushing the product,
but it's also about the design and the creativity,
and, like I said, the discipline.
So I hope that these accounts inspire you,
and I want you to understand that these lessons don't just
apply on Instagram.
You can literally use these takeaways
across your entire marketing effort.
And I really encourage you to always
be observing what other brands are doing well
to get inspiration.
So instead of just looking at what other people are doing,
take the time to see if you can deduce
what their strategies are and think about how you might
be able to go into their account and get
some awesome creative ideas for your business.
Want more Instagram marketing info?
You can instantly download my free Instagram Strategy Guide.
It's in the description right here below.
And as always, I want you to have
a hashtag #InstaAwesomeDay.

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