Video SEO 6: Use Your Words (Closed Captioning)
Closed captioning is one of the MOST IMPORTANT THINGS you can do on your video. This will count towards video MUCH more going forward.
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Use Your Words.
Now that we’ve covered all of that profile stuff, let’s look at the imformation you’ll need to provide every time you upload a video.
The first thing on the list: Closed Captioning.
This is a huge subject and probably the most important thing you’ll see all year. Closed Captioning is HUGE. Do NOT underestimate this. Remember when I said that video is person to person communication? one of the ways that YouTube can actually understand the content of your video is through the inclusion of captions. Remember search engines understand words, and they want to and they are trying to rank your content. So not only are closed captions a great way for disabled users to view your content, but it will also provide you great search rankings.
There’s something more here you need to know about. If you DON’T include closed captioning, YouTube autotranscribes for you and it is an awful AWFUL translation. And the thing is nobody is taking the time to do this. I was watching a YouTube video about YouTube SEO. This one guy was talking about key ranking factors and he didn’t provide closed captioning. So when I clicked the closed caption button, YouTube had tried to auto-detect what he was saying. So the guy said, and I quote “One of the first things you need to know about video…” and it mistranslated “One of the first things…” to “Marijuana first wives…” If you don’t include closed captioning, and it’s not done correctly, YouTube WILL tie a whole bunch of unrelated keywords to your video. And nobody is doing this, so if you DO include the closed captioning, you’ve got a better chance of crushing your competition.
Another thing to keep in mind are your video tags. Now tag aren’t as strong as they used to be. They’re kind of like the meta-data and the “meta-tags” inside websites and what they mean to SEO. Basically the meta-tags were the first thing that search engines used to rank webpages. They didn’t analyze each individual page and look at the content and index it and rank it based on that. They only looked at the meta-data. So you’d be able to include a bunch of meta-keywords and rank just based on that if you were the only one doing it. That’s kind of like what tags are for video. tags used to be the only way that YouTube could understand what video was about. But now technology has gotten more sophisticated and YouTube still uses it, but they are just not as strong. They still take it into consideration, while at the same time they’re cautious about people trying to abuse the system. So you’ll learn the correct way to implement tags in the practical application portion of the training.
Another clear way YouTube has of determining what the video is about is the description. there are a lot of strategies to write your description. I’m really REALLY excited to tell you about everything I know about my description tactics. The Title is majorly important. Follow the headline rules and copy-writing rules that people shell out for writing articles. You want to capture attention while remaining relevant and work in your keyword if you can.
In the next video, I’ll be sharing with you the very last thing you need to be aware of. After that, we’re moving onto the practical application and what you actually need to do to rank your video #1.