Using Social Media as Your Primary Link Building Tactic Probably Won’t Work – Whiteboard Friday

Using Social Media as Your Primary Link Building Tactic Probably Won’t Work – Whiteboard Friday


https://moz.com/blog/social-media-as-your-primary-link-building-tactic-probably-wont-work-whiteboard-friday

A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we’re ready to admit it: We were completely wrong about that key piece.

In today’s Whiteboard Friday, Rand explains why, and that the real value may lie in engagement.
{videocomment}

Leave a Reply

Your email address will not be published. Required fields are marked *