Should you focus on SEO or paid ads when you launch a website?

Should you focus on SEO or paid ads when you launch a website?

Conversion optimization: create a website that works better (with a no-risk guarantee):…So you get your new site launched—that’s awesome! But then you’re faced with how to get people to it. There’s two ways: the paid way or the organic way.

The organic way involves improving your search engine optimization, sharing on social media, telling your friends, mailing your email list, reaching out to affiliates, etc.

The paid way involves creating ads on Facebook, Google, other websites, in print media, etc.

The organic way is a long-term strategy; the paid way is a short-term strategy.

Which is better? Which do you start with, especially if you don’t have limitless time and money to put into it (and who does?)?

In this video, I answer this common question: “should I focus on search engine optimization and hire someone to help me rank in Google…or instead put money into ads?”

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