Press Release for SEO (Search Engine Optimization)
What is SEO?
Almost every business owner possesses a website nowadays. However, 99% of these websites do not reach that desired first page of the search engines results for the specific keywords. What is the reason? They do not know anything about SEO. SEO or better known as Search Engine Optimization is actually a set of techniques that can lend a helping hand to your websites in getting a higher rank in search engine results. Basically, this is the best way to advertise your website free of charge.
What are Keywords?
Keywords can be defined as phrases typed by users worldwide into the search bars of the search engines such as Google. These phrases typed by the users get them the information they are seeking as result. When you embed relevant keywords in your website content, you increase the chances of users finding your website while they are searching for certain products or services.
How to Select Keywords?
The process of selecting relevant keywords is an imperative task for any firm. The reason is that the better the keywords are, the lesser competitors you have, and more will your business flourish online. Normally when you type your company’s name in the search bar, you will notice that your website is ranked first. However, all users are not aware of your company’s name, and they are not going to type in its name. People only search for big brand names. Thus, if you’re a small business owner, there is hardly any luck of users actually searching by your company’s name. This is where keyword selection comes into picture!
Remember, most of the users tend to click on only those websites that rank among the first page of the search engines. Thus, when users search for certain keywords and if your website does not rank higher, your chance is lost. However, proper keyword analysis, as well as optimization, can assist you in effectively promoting your business and earn more customer leads.
Types of Search Results
There are basically two types of search results. One is organic result while the other is paid result. Paid advertisings earn you the paid results. The paid results can be generated through the ‘Ad’ notice placed near them. The results having no ‘Ad’ notice beside them are the organic results generated due to the owner’s SEO efforts.
SEO Link Building
Ever heard of the phrase ‘If content is the king, then links are the queen.’ A backlink is actually a link generated from an external website that points towards your website. This generated link can be considered as a ‘credit’ or a ‘vote’ for your website. The higher the number of backlinks, the easier it becomes for the search engines to crawl your website and then give it a higher rank. Backlinks work as an effective medium to prove your brand’s authenticity online. We can help you send your company’s news, content, or information with your website URL to thousands of online platforms, such as news media outlets, blogs, forums, document sharing sites, video sharing sites, image sharing sites, question and answer sites, social bookmarking sites, local directory sites, and other social media websites.